If your business is like most other businesses, getting your message known and noticed is one of your top concerns. If it is important for your audience to see and remember your advertisement then you can increase your visibility and recognition in your community by using mobile advertising.

Mobile advertising costs in relation to the amount of targeted audience exposure are lower than costs associated with other marketing media including radio, television and print advertisements. It provides greater visibility and impact, longer audience exposure, and more geographic coverage than static billboards or roadside signs.

Mother's Mobile Advertising would like to provide you with an opportunity to place your advertisement on our tastefully visible conversion van. It creates a very noticeable mobile surface on which to have your business message broadcast and readily identified throughout Charlotte.

As a busy family with six children, we are visible around high traffic volume areas going to daily activities, outings and errands, in places where other Charlotte families are likely to be found.

We are available to take your business to the places where your target audience lives, works, and plays. Consumers develop an impression of your business that is positive and family friendly. We place your company message right in the middle of the daily life of your target audience.

The target audience for Mother's Mobile Advertising includes consumers in the following groups:

• Commuters
• Mothers of active families
• Active people who are out and about daily in South Charlotte area

Mother's Mobile Advertising delivers:

• High visibility
• High frequency of exposure
• A memorable delivery medium
• A positive, family - friendly experience

"Advertising studies show that when consumers are exposed repeatedly to messages, they are more likely to recall the advertiser and purchase the advertiser's product / services." (source: The Arbitron Outdoor Study, (c)2001)

If your message comes across as positive, visible and memorable you are more likely to have success in achieving your advertising goals, whether it is selling your product or having a positive impact on viewers.

The following bullets were taken from the cover story of the US News and World Report on May 28, 2001:

• "On a typical day, the average married mother with school-age children spends 66 minutes driving--taking more than five trips and covering 29 miles."
• "According to the most recent federal data, the amount of time mothers spend behind the wheel increased by 11 percent just between 1990 and 1995, and there's every indication that the trend is continuing."
• "Moms spend more time driving than they spend dressing, bathing, and feeding a child."

Use Mother's Mobile Advertising to:

• Increase your brand exposure in a targeted market area.
• Promote your product on a family friendly medium.
• Uniquely capture otherwise un-utilized or under-utilized "commute time" of drivers and passengers on the road or in traffic to deliver your message.

Mother's Mobile Advertising was a pleasure to work with. I look forward to working with them again in the future and watching their business take off!