Red Shaded Area: Target audience region.

Blue lines: Highly traveled routes.

* estimated visibility exceeds 100,000 per week

Below is data regarding the general population for the Charlotte-Gastonia-Rock Hill region, collected from the Arbitron Commuter Profiles, © 2003:

• Persons 16+ years of age: 1,156,554
• Workers 16+ years of age: 867,019
• Full-time workers: 83%
• Part-time workers: 17%
• Average commute time to work in 1990: 22 minutes
• Average commute time to work in 2000: 26 minutes (18.2% increase)
• Commute time ranking equivalent to Phoenix, AZ and San Jose, CA
• Commute time ranking higher than Denver/Boulder, and Raleigh-Durham
• Of those commuting to work:
  • 39% spend 15 to 29 minutes each way (U.S. average 36%)
  • 32% spend 30 to 59 minutes each way (U.S. average 27%)
  • 6% spend over 60 minutes each way (U.S. average 8%)
• The data shows that while commuters in the Charlotte Region spend a fair amount of time in their cars, most do not live a great distance from work.

Other facts about the city of Charlotte from various sources include:

• There are over half a million consumers over the age of 18.
• The population density exceeds 2,000 consumers per square mile.
• The average median income of target families in the South Charlotte area exceeds $80,000 per year.